Erected in 1923 as HOLLYWOODLAND for a hillside development, the sign weathered neglect before a 1978 rebuild shortened it to HOLLYWOOD. Now protected and maintained, the 13.7‑meter letters mark cinema’s myth‑making power. Trails, view parks, and preservation rules manage access, sightlines, and wildfire risk in the Santa Monica Mountains.
The original sign promoted a real‑estate venture; blinking lights and wood framing conveyed early spectacle. Over time, the sign came to represent the film industry and Los Angeles itself.
Decay and vandalism led to a philanthropic campaign to replace letters with steel structures on improved foundations (1978). The new sign balanced authenticity with durability.
Viewpoints and pocket parks offer legal vistas; nearby neighborhoods restrict vehicle access. Wildfire mitigation, night‑lighting policies, and security cameras protect the landmark and habitat.
Hike in Griffith Park for close views and city panoramas, or frame the sign from the Hollywood Reservoir and Mulholland Scenic Overlook.
